Digital dental marketing can open numerous entry ways for your dental practise and make new open doors for development.
A good Dental marketing strategy can work as a window for your dental practice for individuals looking for dental services on the web. It is regular information most individuals look into nearby organizations online before settling on a last buying option.
Digital Marketing Strategy For Dentist/Dental Services
Let’s accept the fact that among all the medical services, usually dental services never been any subset of emergencies list. Dental Patients are usually the one, who takes time for decision making and Dentist reputation for painless procedures precedes among anything else. Therefore Dentist Marketing can really be a game-changer for dentists.
Reputation earlier was dependent on the feedback of other patients and today with online information access it more than handy for anyone to check reviews, feedback, questions, and answers regarding anything related to dental services are quite easy.
As compared to any other medical service, dentist requires the Digital Marketing Assistance more than ever.
Dentist Marketing for Dental services require a different set of patient segmentation for targeting them online and are as follows
- People who aren’t patients and aren’t currently looking for dentists
- People who aren’t patients yet but are looking for dentists
- People who are already regular patients of yours
- People who are regular
- patients of other dentists
- Former patients who haven’t visited your practice in a while
Best Strategies For Dentist Marketing
Search Engine Optimization sounds simple and most of the people are restricted to keywords stuffing and updating meta tags but there is more to it. According to the latest Google updates, Websites need to load faster, should look good in the first half also should carry valuable information for the end-user. Also to be on the first page of google there are approx 200 factors involved that are needed to be addressed.
- Pay Per Click Advertising
Search advertising is an all-time high if anyone has any query people usually search on the internet and with pay per click advertising for dentist marketing, any dental service has an equal chance to contest for a higher position and win some patients. Since competition is high among the whole dental industry and despite the patient percentage is rising, 80% of patients coming from internet visits the doctor visible on-page of Google or Microsoft Bing. Be found through Dentist marketing and use PPC.
- Social Media Marketing
With the rise of Facebook, Twitter, and Instagram, it is now way easier to organize an event, book an appointment, hosting a survey or getting forms filled through lead generation cards. The power of hashtags allows people to boast, validate and have engagement with just social posts. People prefer to announce their pain over social media to gather sympathy or attention to seek blessings and wishes from family and friends. Facebook Ads, Twitter Ads and Instagram ads create lots of buzz and awareness about the basic information related to dental services and when reminded properly, a tentative patient does visit for dental assistance.
- Content Marketing
Most of the patient would like to read about what exactly is going to happen with them during their visit, for that A Blog, Stories, Articles about the procedures involved and what kind of commitments involved before and after the procedures, provide great assurance to the patient. Maintaining such a blog is a great asset to a dentist for dentist marketing strategies.
- Video Marketing
This is the “IN” thing nowadays with the rise of Youtube and twitches, there were people who broadcasted their teeth whitening procedures and people replicated the same among their friend group. There are many doctors nowadays who prepare videos, explaining the therapy involved, sets expectations and share suggestions for better dental health. Video Marketing is a great tool to get the great audience through dentist marketing.
- Online Reputation Management
Online reviews and Feedback are the two most important aspects of dentist marketing to gain trust, better rating and positive review translates into better footfall. Dental Practices usually considered painful and there are so many painless procedures available nowadays that require promotion Hence Online Reputation is the key to gain trust.
Remarketing is another great tool that helps in decision making, We can share offers, information, and videos who visited our website or shown some interest in dental services but hesitated or get distracted for any reason before making an appointment or calling for information. We can show ads via Google and Facebook to win them back and help them decide to get the desired action for the dental treatment.
- Marketing Automation
Wining patients is half the battle during dentist marketing, keeping them engaged and influencing them back to visit again to remain at best with dental health is another battle altogether. With the rise of technology, we can customize gentle reminders through push notification, SMS alerts, Whatsapp communication, and Email Communication and Remarketing ads to remind the dental patient to schedule for the next visit.
Since the above-mentioned method is sometimes time-consuming, any dentist or dental services institution can contact DesArc Solutions to customize one or all the services that include pre-sales and post-sales support. We can help with the following
- Lead Generation through Dentist Marketing
- Running Pay Per Click Ads
- Optimizing Online Reputation
- Search Engine Optimization
- Social Media Marketing
- Handling inbound customer queries via chat, email or over the phone as a virtual assistant
- Remarketing and Retargeting existing customers for repeat scheduling
- Post-treatment communication via email, blog and internet advertising
- Complete Website Development and Application Development
- Anything customizable like Patient Management System